Welcome to a new era in nutrition

Let nature unlock the power in you

Our latest products

Organic ProteinFem

Organic ProteinFem is the first product of its kind for Women. This sensational 100% Certified Organic formula will be a firm favourite with many. The benefits for Women’s health are spectacular. With approximately 20g of protein per serving, from organic premium ‘vegan friendly’ protein containing all the essential amino acids, Organic ProteinFem also contains a combination of Women’s favourites, including Organic Cranberries, Organic Raspberries and Organic Maca, each in precise amounts for optimal benefits. This product even contains Beta Glucans and slow release fibre from our specially produced Premium Organic Oats.

47.79 or 45.40 / month

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Organic Clever Choc

Meet Clever Choc. A first-of-its kind bioactive breakthrough that’s transforming how we achieve a better balance for our body. The health supplement hero of celebrities and customers worldwide, this concentrated complex delivers a nourishing, energising boost to help your body thrive. Polyphenols, fibre, amino acids, minerals and vitamins from certified organic premium matcha green tea, banana, quinoa and cocoa, plus a Peruvian maca extract that’s five times more vitalising than regular maca root.

53.09 or 50.44 / month

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Superfoods Plus

All-in-one game changer, providing several supplements in one for a fraction of the price with huge savings. Combining 35+ billion dairy-free friendly bacteria per serving, 75+ plant trace minerals, powerful anti-ageing extracts, digestive enzymes and a huge range of Certified Organic raw wholefoods, including fruits, berries, veggies, greens, protein and beta glucan rich fibre. Our health-loving vegan-friendly Superfoods Plus hero is revolutionising the way we feed, protect and rejuvenate our bodies and care for our guts.

52.51 or 49.88 / month

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Welcome to NewGen Xtra and our range of the finest Certified Organic food supplements

Featured extensively in the media, Superfoods Plus, our all-in-one supplement is in a league of its own

100% clean Certified Organic vegan friendly protein products, no bulking agents, no additives, no sugar, no sweeteners

Boosting immunity

The power is in nutrition. Certified organic bioactive powders. Science led. Integrity driven. Your potential in every serving.

BESTSELLER:

Superfoods Plus

Prepare to go beyond the imaginable. Hailed by press, celebrities and health professionals. Ingredient combinations previously thought impossible to bring together. One potent multitasking formula, countless success stories.

Discover

New powers of protein

More energy, stamina, vitality, glowy skin, fabulous hair and flatter tummy - all priorities for you? Us too

Download our App

Love Protein Max?

Spot oodles of ‘before & after’ pics and upload your own on the NewGen TBTC Weight Management App.

Revolutionary

Supplements of the future, today

It’s time to revolutionise how you feed your body and mind.

Wellbeing, Skin & Home

Just launched and luxe

Our new sister-brand just landed! With Aurra Organics, we will be bringing you new and exciting Organic lifestyle & beauty products designed for skin, soul & planet.

Founder's Message

Welcome to HLA Labs Ltd and our product brands NewGen Xtra and Aurra Organics. We have created remarkable state-of-the-art certified organic supplements and an outstanding range of products for your wellbeing. Please browse our websites, clicking on the heart logo at the very top of this page to jump to our beautiful Aurra Organics website. After 34 years in this industry, I have seen it all, with companies putting ‘profit before people’. Here, we put you first, putting ‘people before profit’, not just some of the time, but all of the time, giving you the ultimate products made with such care and love, made in a way that is also the best for our planet.

Signature

Why NewGen Xtra?

Because results can be mind-blowing when you add the unshakeable determination to transform lives, to decades of top-level experience in the supplement industry. Because we believe everyone should experience their maximum health potential, not be hoodwinked by a health and wellbeing sector driven by commercial profit. Because we stop at nothing to bring you the very best certified organic ingredients from across the globe, at levels previously inconceivable for the price. Because our new-generation ethos puts people before profit, with people across the planet celebrating a whole new level of wellness.

Certified Organic Company

Certified Organic Company

Unrivaled Products

Unrivaled Products

100% Natural

100% Natural

Gluten-free

Gluten-free

Non-GMO

Non-GMO

Cruelty free

Cruelty free

Live the NewGen Xtra Life

We began with a blank sheet, we asked what people would want to have a dream business with us, we made it happen, with the finest products on the planet, an exciting business with the freedom of flexibility, the support of a truly expert team, the pride in products with integrity… join us on this journey of a lifetime!

@newgenxtra

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