Quality
The finest ingredients, made in the best possible way
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Integrity
Doing what’s right, even when no one is looking
Welcome to HLA Eco Labs and our product brands NewGen Xtra and Aurra Organics.
Introducing our outstanding NewGen Xtra food supplements and beverages, we provide you with the finest cutting-edge nutritional products powerful enough to change lives. A game-changing ethos that we believe will redefine the future of the industry.
Honest, organic, raw, real and results-led. Potent certified-organic ingredients at levels that bind science and nature in bioactive powdered form, with no need for an arsenal of pills. Products designed and focused on the potential heights of human health, not the figures of the bottom line.
Optimum nutrition at an affordable price. Family-run, yet futuristically trailblazing. People thought it wasn’t possible, scientists said it wasn’t possible, but we have proved that it is! Our product formulas are unique and so exceptional, this is what many people have been searching for.
Set in the heart of Shakespeare Country and hailed by the British media, NewGen Xtra is the first of its kind. In an industry renowned for misleading marketing, synthetic and genetically modified ingredients and unproven formulas, NewGen Xtra is setting the standard when it comes to manufacturing revolutionary 100% natural products with integrity and results that speak for themselves at a price previously considered impossible for such superior formulations.
Exceptional standards
We hold one the highest quality control certifications that a Company can possibly have, as we are a Regulated and Certified Organic Company. Every ingredient, all our product formulas, all our manufacturing processes and every single word on our product labels are all independently inspected, regulated and approved by regulators to Defra standards with the Organic Food Federation. Being a Certified Organic Company is not just about using Certified Organic ingredients, it also involves being regulated to adhere to a very long list of strict quality control standards, including being prohibited from using GMO ingredients, synthetic nutrients, additive sweeteners, chemical extraction agents and many chemicals used in manufacturing. The majority of Companies in our industry are not regulated to manufacture to these standards, including the largest brands.
We are a 5 star (maximum rating) regulated manufacturer, Certified Organic licenced manufacturer, manufacturing to HACCP and GMP standards. Our product formulas are exceptional, we have created formulas not seen anywhere else in the world, each product designed to be epic, to provide you with the very best of the best.
The NewGen Xtra Way
To deliver outstanding quality life-changing nutrition. Superior formulas crafted with integrity; yet priced sensibly so that all can access these remarkable products. To harness the best ingredients, work with the best suppliers, attract the best people, be the best business partner. To empower everyone to live better, every day!
Strength & Vision
Clinton Sellers
Founder & CEO of HLA Eco Labs Ltd- Product brands NewGen Xtra and Aurra Organics
Clinton's career in this industry spans three and a half decades and he has run various businesses during that time. Clinton saw the impact of commercialism with many Companies selling out to big pharma and putting profit before people. He saw the increasingly common marketing approach of Companies promoting their products as either Clean, Organic or Natural, when they were not. Clinton felt that a real dynamic change in this industry was needed and his passion and career led him to this point, to create a very special company which put people first, manufacturing the finest exceptional certified organic products.
With extensive professional training in health and food supplements, we create and manufacture the most remarkable range of cutting-edge certified organic products. Our product formulas have enhanced the lives of many thousands of people and have attracted many features in the British media including a full page in the Daily Express and features in the Mail on Sunday, Mail online, OK Magazine, Sunday People, Fitness First, Women's Health and many other publications.
Why NewGen Xtra?
Because results can be mind-blowing...
...When you add the unshakeable determination to transform lives, to decades of top-level experience in the supplement industry.
Because we believe...
...Everyone should experience their maximum health potential, not be hoodwinked by a health and wellbeing sector driven by commercial profit.
Because we stop at nothing...
...To bring you the very best certified organic ingredients from across the globe, at levels previously inconceivable for the price.
Because our new-generation ethos...
...puts people before profit, with people across the planet celebrating a whole new level of wellness.
Living your best life
now and in the future.
Care & Innovation
We’re revolutionising the supplement industry for a new generation. Modern, state-of-the-art formulas that can have life-changing benefits. Clean, organic and cruelty-free formulas, designed to be EPIC. Whether you are seeking more energy, stamina or vitality and better hair, skin and nails or may be a flatter tummy and improved skin, we have it all right here. The very best money can buy online at your fingertips.
Unrivalled Products
100% Natural
Vegan Friendly Supplements
Proprietary Formulas
Cruelty free - no animal testing!
Non GMO
Lab tested formulas
Family run
Certified Organic Company
Caring for our Planet