When you prove something so radical that even scientists said it couldn’t happen, it stands to reason you’ll stop at nothing to transform people’s wellness in any way you can. After decades of top-level experience in the business, our founder Clinton broke boundaries and changed an industry forever, when he made the impossible possible with Superfoods Plus. Thanks to his new-generation ‘all round’ approach to health and ‘people before profit’ philosophy, NewGen Xtra now offers an unrivalled range of food supplements, formulated with the most potent natural ingredients on the planet.
Why? For its triple-positive outcome. Enhanced ecological biodiversity, the benefit to our bodily systems from unadulterated ingredients, and complete customer confidence in the authenticity of our claims. We put people before profit. In a largely unregulated supplement industry, we proactively choose for our Company to be a UKAS accredited certified organic manufacturing company, meaning independent industry inspectors perform scrupulous audits across the company to ensure we comply to the government's DEFRA organic standards. Each and every ingredient is meticulously checked by the regulators, all product formulas are approved by them and, to adhere to organic standards; all GMO ingredients are banned. This is, of course, no small task.
During each audit, every ingredient can be tracked via its own certified organic audit trail; every part of our supply and production process is scrutinised; every claim on every label is checked. Arduous? Absolutely. Worth every effort? Unquestionably.
The most health-enhancing formulas preserve the natural power of each ingredient. With over three and a half decades of experience in the industry, Clinton knew that so called “100% natural” and "100% clean" supplements on the market were often falsely marketed, regularly including synthetic nutrients and commercially-farmed ingredients exposed to a cocktail of herbicides and pesticides. Not only that, the standard practice of using cheap hot drying processes to lower ingredient costs, which involves diluting ingredients with 40%+ non-organic maltodextrin, results in approximately 40% less vitamin content and denatured enzymes.
With our food supplement and beverage brand NewGen Xtra, we set the standard in supplement manufacturing, using the finest quality ingredients, including certified organic freeze-dried fruits and veggies which retain 100% nutrition, enzymes and flavour.
Our passion for environmental ethics and animal welfare are principles we believe our customers share too. Animal testing for cosmetics formulas and ingredients was outlawed in the EU several years ago, yet conflicting laws elsewhere make the search for non-animal-tested products a minefield. This is why we work fervently with all partners across our supply chain, to ensure cruelty-free at every stage.
All our product brands, including NewGen Xtra and Aurra Organics are cruelty free. None of our products has ever or will ever result in the demise or abuse of an animal. What’s more, while there are some countries that insist on animal testing for some types of cosmetic/beauty products, whilst those laws exist, we will never sell cosmetic/beauty products in those countries until these cruel practices are no longer used.
When there is an unwavering dedication to go to such great lengths to provide our Customers with the finest products to support health and wellbeing, we are a brand that you can count on, putting people before profit.
Unrivaled products
100% natural
Non GMO
Cruelty free
Certified Organic Company
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